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Mobile Marketing

in-app marketing tips

In-App Marketing: Tips to Keep Your App Users Engaged

Becky Doles October 21, 2016

Acquisition & Engagement

School of Mobile: 5 Things to Know About In-app Marketing

Becky Doles March 7, 2016

Mobile Ecosystem

The Ultimate Guide to Mobile Partner Marketing, Part 3

Ultimate Guide to Mobile Partner Marketing, Part 3: Why Mobile Apps Are Critical to Success

Becky Doles January 24, 2023

Attribution

The Ultimate Guide to Partner Marketing, Part 2

Ultimate Guide to Mobile Partner Marketing, Part 2: Why Your MMP Is Not a Partner Marketing Platform 

Becky Doles October 18, 2022

Attribution

How to Become a Track Star: Your Guide to Tracking For Performance Marketing Campaigns

Capture Every Conversion, Part 2: Server Postback Tracking for Affiliate Marketing Campaigns

Becky Doles November 11, 2020

Advertising

Ultimate Guide to Partner Marketing, Part 5 - Partner Offers

Ultimate Guide to Partner Marketing: Part 5 – Offer Management

Becky Doles July 29, 2019

Mobile Marketing

View of Paris

App Marketing Best Practices Around the World: Europe Edition

Becky Doles March 14, 2018

Industry

Artificial intelligence represented by chess pieces.

4 Ways Artificial Intelligence Is Transforming Omnichannel Marketing

Becky Doles January 16, 2018

Leadership Perspectives

Marketing Technology 2018: 350 Marketers, CEOs, And Influencers Predict The Future

John Koetsier December 15, 2017

Advertising

Customer journeys in mobilebest world image

How to allocate mobile web vs mobile app install marketing budgets

John Koetsier November 16, 2017

Basics

5 Way to Segment Customers for Better App Marketing

Becky Doles October 19, 2017

Mobile Marketing

location-based marketing

Are you breaking the 3 most important rules of location-based marketing?

Becky Doles September 20, 2017

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